Well, in a growing market, there are several ways of making it prosperous.The ancient and noble art of bartering has been largely forgotten. Bartering, haggling, horse trading used to be the language of commerce, and the method by which people got a good deal on what they needed to buy. It can save you from needing debt relief through payday loans, no faxing or not. In the midst of the economic crisis, it is coming alive in the Old World, as bartering makes up almost 3% of the Russian economy. How bartering works is that you have items to trade – if you want a sweater, you trade a pair of shoes for it. You can save yourself from needing money loans, or payday advances and credit repair with a little bartering.

Any meta label will have transparency problems of its own. The best way to handle this would be to research all known eco-labels in parallel, and publish the results as a report with a summary grid to start. Cost of participating in the eco label should be included, as for some labels, costs are substantial. The standards that were required for each label should be compared by product type affected.

Yes, this will create a huge database. However, if it is updated annually or bi-annually, it will be the best way to keep track of competing eco-labels, and reduce confusion. If you would like to set a threshold of combined standards among ecolabels and use it to create your own metalabel, just realize that transparency is the only way to prevent deep skepticism.

We think the 'green knight' might be a meta-standard. It's something we and many others in the labelling community have been brainstorming .

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