Kraft does organics right
News from the 'pleasantly surprised' department.

We like to give praise where it’s due, and today I’m happy to dole out my allotment to Kraft. Yes, that Kraft.

When I stumbled across the Kraft Organics promotions page, I was greeted by straightforward explanations of ‘organic’, certification, verification, labelling, and regulation.

If everyone was so clear, we’d be out of a job.

Tags: food, organic, retailer
Posted by Trevor on Wednesday, October 31st, 2007 | Permalink |

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