More Than Just a Pretty Face
Phthalates? C'mon L'Oreal throw us a bone here...
Fresh-Faced Eco-Consumers - New York Times
16 year old Erin Schrode hits the nail on the head when she says “Organic sells, natural sells, but what do those terms even mean?” in today’s New York Times. That’s why we started this site.
For Ms. Schrode we recommend looking out for the Leaping Bunny (yes there is seriously a leaping bunny label) that prevents cruelty to animals in combination with the biodegradable products institute label and perhaps a USDA organic to round out her cosmetics purchasing strategy. Wow. I’m starting to feel like I’m on “Green eye for the polluting Guy” or something.
Of course the cosmetics industry could just develop a meta-label that requires obtaining all three of the above and then market that so their consumers don’t have to figure out what phthalates are and then harass them about it, but maybe they like the attention?
Tags: consumerism, cosmetics, market gaps
Posted by Jacob on Thursday, November 1st, 2007 | Permalink |
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