Passing the Sniff Test
smells like greenwash?

PR Week’s earth day piece talks about the importance of green claims passing the sniff test as green becomes the norm.

As consumers get exposed to more green claims they’re going to learn which are good and which are greenwash. PR and marketing companies are going to want to be certain they’re backing the green, and ecolabels are going to want to be certain they’re setting that standard correctly.

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Posted by Jacob on Thursday, April 24th, 2008 | Permalink |

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