The environment in mind - HP’s new eco-label

HP just launched a info tool called the HP Eco Highlights label, intended to “help customers understand the environmental attributes of a specific product, tool or service”. The label will be posted on the web, on packaging and in data sheets.

Sounds like an eco-label to us. Lets take a look:

It’s got three sections:

1. Summary of environmental attributes., eg energy efficiency, designed for recyclability, etc
2. Other labels the product has been awarded, e.g. energy star

3. Info on how and where you can recycle the product

What’s cool: with the online version you can click on the label to link through to more info on environmental attributes and other products with similar attributes.

Less cool: When you click through it gets abit confusing as to how all the labels and information fits together….

But we like that they are erring on the side of more is more with cascading levels of information. Looking forward to hearing from consumers if they like and/or use the label!

No Comments » | Tags: eco-highlights, eco-label, environmental attributes, HP, IT
Posted by Anastasia on Thursday, May 29th, 2008 | Permalink |