Eco-promising: New report from Forum for the Future and BSR
Promises aren't for breaking.

Hat tip to Forum for the Future and Business for Social Responsibility for including ecolabelling.org as a resource in their new report, Eco-promising: communicating the environmental credentials of your products and services.

This how-to manual usefully covers the ‘hows’ and ‘why’s’ of eco-promises which,

…cover a wide array of activities, and take many forms. They might include pictures (of unspoilt landscapes or wildlife, for example), direct claims in text (‘this product is carbon neutral’) or specially developed symbols and labels.

Whether you’re making eco-promises or communicating them, there’s practical guidance here to heed.

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Posted by Trevor on Tuesday, April 29th, 2008 | Permalink |