The Go Green Decision Tree
It's not as hard as you think.
Here’s how you can easily make the best green choices in the shopping aisles of almost every retailer. It’s simple, straightforward, and you know you’ve made your best effort to go green:
BEST CHOICE = Look for an independent “green” or “eco” label
Example:
A. Ecologo Green Paper Towel = BEST CHOICE
B. Loblaw’s Green Paper Towel = BETTER CHOICE
Note: Not sure about label? Investigate at ecolabelling.org
OK CHOICE = Green or eco words used on product
Example: “natural, earth friendly, organic, green, eco-friendly, climate friendly”
Risks: A good list of greenwashing examples from the LA Times.
EVERY BIT HELPS CHOICE = Recycled packaging
Be aware that the product inside won’t be green, but if there aren’t any better options then go for it, every little bit helps!
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Posted by Jacob on Monday, May 5th, 2008 | Permalink |
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scott mckye says:
Single attributes as described above seem to me to have an increased likelihood of falling prey to those who are greenwashing. Multiple environmental attributes are better. Statistically more often than not marketers who offer single claims of being green are not really valid green claims. See ‘07 TerraChoice Marketing Study.
Posted by scott mckye on Sunday, June 1st, 2008 at 18:22 | Permalink
Dagny says:
Generally I would agree with this philosophy, however the other day I read a blog on Clorox and their new green line that is approved by the Sierra Club and other environmental organizations. Apparently Clorox consulted with them to help get in line with green values. When I initially saw my friend using a Clorox brand ‘green’ product I was skeptical. I guess it’s up to the consumer to research what they are buying.
Dagny
http://www.onnotextiles.com
organic apparel
Posted by Dagny on Tuesday, June 17th, 2008 at 10:26 | Permalink