Wishful Thinking Hurts the Planet
Progess? But I like going to fancy meetings!

In a classic example of a multi-stakholder process harming the environment, it looks like plans to develop additional product lines for the EU ecolabel are being stymied by the inability of those setting the standards to agree on what they should be.

Consumer advocate Jim Murray hit the nail on the head - “a more realistic understanding of consumers as they actually are, and not as we would wish they were.”

Queue applause. Why is that so hard?

Tags: europe, standards
Posted by Jacob on Thursday, February 21st, 2008 | Permalink |

Leave a comment