Ensures all flowers grown and harvested in Colombia meet specific social and environmental standards.

This program was started ten years ago by a forward looking group of Colombian flower growers to insist on a common level of best practices that would improve the lives and living standards of all floral farm workers and their families.

In addition to establishing social benchmarks, Florverde standards preserve and protect the rich soil and natural resources for the industry's farmers for generations to come and satisfy global demand and desire for high-quality, affordable flowers year round.